Case Of A Taiwanese Businessman Trade Route Interpretation
With the development of manufacturing industry in the territory increasingly difficult, the internationalization of Chinese enterprises do not seem to matter only large groups, small and medium enterprises are also being sought to develop an international perspective.
So, when the Taiwanese capital attempting to use sub-Bo Guo business world Market Strategic Company's "international brand of China" series of forums, will own 10 years in the U.S. market experience and everyone working hard to share when actually gathered from the Jiangsu and Zhejiang Provinces hundreds of business owners.
Known sales rules Guo Bo owned his business life in the United States is divided into two parts, selling products in the United States, which is responsible for the world's largest tennis, one of Taiwan's OEM Mitsuo new brand in the United States was founded; the back of a stage In the United States was founded "1MERIDIENLC" (hereinafter referred to as "105 degrees Company"), to 23.8 million U.S. dollars and sold the venture capital business success stories.
"Brand was started, a good sales Proxy The promotion of the brand plays an important role. "Bo Guo Mitsuo company information on behalf of the first to the United States to create KEN-NEX tennis racket brands, found that the biggest stumbling block is a channel. U.S. tennis racket, more diversified sales channels, there are brand stores, sporting goods stores, department stores, discount shops, tennis clubs.
He tried to find it down the direct sales channel into the U.S. difficult, large retail and sporting goods stores are difficult to accept such a strange brand KENNEX even can not accept the consignment method. Helpless, Guo Bo capital can only find in Seattle was removed, a U.S. sports marketing agency. Fortunately, because KENNEX very competitive prices, that home sellers for the agent quickly agreed. Guo Bo funding help things along and decisively to the national agency to them.
The occasion at this time carbon racket (KENNEX is to use this material) begin Popular The market all at once there were many New brands, consumers are more brand recognition of these, KEN-NEX also seize this opportunity, the U.S. market under the joint efforts of both sides gradually achieved excellent results.
In fact, at that time, production tennis supplies PRINCE (Prince) is a network of large companies throughout the United States, scale advantages are obvious. KENNEX can not compete with it in this regard. But sometimes it becomes the scale advantages disadvantages of the quota on the supply of the dealer is a performance.
Obviously, if PRINCE increase the quota for each distributor or carrying out non-quota management, and that its inventory and supply chain will be out of control. KENNEX is aimed at the PRINCE of weakness, to play his dapper advantages, the implementation of the non-quota sales system, with the dealer to establish a good relationship, to achieve a breakthrough in sales, which have gradually come to understand the price the initiative. Guo Bo capital was concluded that the strategic competitive differentiation is in fact Chinese enterprises in the process of internationalization necessary, because the developed countries such as the U.S. market is already very mature, and the pack standing proudly, as a just entered the brand new to the market, storm than outsmart.
As for how to find a good agent, Guo Bo-financing experience are the distribution directly go to the shops recommended by them to agents. Or through public Tender Information, examine a number of sales agents, while drawing retail, he said, looking through this channel to the most trusted agents. Guo Bo capital, said although the current number of Chinese enterprises to set up a base in, but not really into the sales channel, even with the agency, led by the nose by others is often difficult to grasp the initiative, and KENNEX of communication between agents and companies very closely. "All the sales are in operation around the KENNEX this brand, this all-round Cooperation Relationship is ultimately the key to success. "
Product quality is more important than price
Before entering a market, we must first know your product is suitable for local sales, which, Asian business strategy, executive director of global market WANG Zhong-ping, too, he said, "not all products have a market in the United States , for example, liquid milk in developed countries is the best daily consumer goods, brand differentiation is small, rely on large channels are not highly dependent on the brand, so brand internationalization is not necessarily a wise choice.
So, when the Taiwanese capital attempting to use sub-Bo Guo business world Market Strategic Company's "international brand of China" series of forums, will own 10 years in the U.S. market experience and everyone working hard to share when actually gathered from the Jiangsu and Zhejiang Provinces hundreds of business owners.
Known sales rules Guo Bo owned his business life in the United States is divided into two parts, selling products in the United States, which is responsible for the world's largest tennis, one of Taiwan's OEM Mitsuo new brand in the United States was founded; the back of a stage In the United States was founded "1MERIDIENLC" (hereinafter referred to as "105 degrees Company"), to 23.8 million U.S. dollars and sold the venture capital business success stories.
"Brand was started, a good sales Proxy The promotion of the brand plays an important role. "Bo Guo Mitsuo company information on behalf of the first to the United States to create KEN-NEX tennis racket brands, found that the biggest stumbling block is a channel. U.S. tennis racket, more diversified sales channels, there are brand stores, sporting goods stores, department stores, discount shops, tennis clubs.
He tried to find it down the direct sales channel into the U.S. difficult, large retail and sporting goods stores are difficult to accept such a strange brand KENNEX even can not accept the consignment method. Helpless, Guo Bo capital can only find in Seattle was removed, a U.S. sports marketing agency. Fortunately, because KENNEX very competitive prices, that home sellers for the agent quickly agreed. Guo Bo funding help things along and decisively to the national agency to them.
The occasion at this time carbon racket (KENNEX is to use this material) begin Popular The market all at once there were many New brands, consumers are more brand recognition of these, KEN-NEX also seize this opportunity, the U.S. market under the joint efforts of both sides gradually achieved excellent results.
In fact, at that time, production tennis supplies PRINCE (Prince) is a network of large companies throughout the United States, scale advantages are obvious. KENNEX can not compete with it in this regard. But sometimes it becomes the scale advantages disadvantages of the quota on the supply of the dealer is a performance.
Obviously, if PRINCE increase the quota for each distributor or carrying out non-quota management, and that its inventory and supply chain will be out of control. KENNEX is aimed at the PRINCE of weakness, to play his dapper advantages, the implementation of the non-quota sales system, with the dealer to establish a good relationship, to achieve a breakthrough in sales, which have gradually come to understand the price the initiative. Guo Bo capital was concluded that the strategic competitive differentiation is in fact Chinese enterprises in the process of internationalization necessary, because the developed countries such as the U.S. market is already very mature, and the pack standing proudly, as a just entered the brand new to the market, storm than outsmart.
As for how to find a good agent, Guo Bo-financing experience are the distribution directly go to the shops recommended by them to agents. Or through public Tender Information, examine a number of sales agents, while drawing retail, he said, looking through this channel to the most trusted agents. Guo Bo capital, said although the current number of Chinese enterprises to set up a base in, but not really into the sales channel, even with the agency, led by the nose by others is often difficult to grasp the initiative, and KENNEX of communication between agents and companies very closely. "All the sales are in operation around the KENNEX this brand, this all-round Cooperation Relationship is ultimately the key to success. "
Product quality is more important than price
Before entering a market, we must first know your product is suitable for local sales, which, Asian business strategy, executive director of global market WANG Zhong-ping, too, he said, "not all products have a market in the United States , for example, liquid milk in developed countries is the best daily consumer goods, brand differentiation is small, rely on large channels are not highly dependent on the brand, so brand internationalization is not necessarily a wise choice.
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I am China Quality Lighting writer, reports some information about anti gravity shoes , anti static brushes.
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